Your Online Reviews Matter
- 86% of consumers read reviews of local businesses (including 95% of people aged 18-35).
- 91% of 18 to 34-year-olds trust online reviews as much as personal recommendations.
- 40% of consumers only take into account reviews written within the past two weeks.
- Consumers read an average of 10 online reviews before feeling able to trust a local business.
- 74% of local businesses have at least one review on Google.
- The purchase likelihood for a product with five reviews is 270% greater than a product with zero reviews.
Negative Reviews Really Matter
- 57% of consumers only use businesses with 4 or more review stars.
- Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating.
- Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack.
- Improving your review star rating by 1.5 could equal 13,000 more leads.
- Only 5% of businesses have a Google average star rating below 3 stars, while 61% have 4-5 stars.
- Every 1-star increase in a Yelp rating leads to a 5-9% increase in revenue.
Sources: BrightLocal
Control Your Reputation
- Many businesses haven't even gained control over their business listings on review sites. That's your first step.
- The next step is to study your existing reviews in order to develop a strategy for addressing any comments.
- Business profiles should be optimized to present the best image of your company.
- The language you use on your profile should both appeal to visitors to your profile and be written to attract search traffic.
- You should track your review analytics to measure your progress and effectiveness.
- Lastly, you should have an organizational process in place to consistently ensure positive reviews while addressing the negative customer experiences that lead to bad reviews.
Let's Get Started!
Put Your Fans To Work
Feeling overwhelmed?
No problem. We're here to help you turn your online reviews around by putting in place a review engine that will drive consistent, quality ratings and comments on your business profiles.
Contact us today for an initial phone consultation.
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