Marketing Research

Make Informed Marketing Decisions

You know you need to understand the digital marketing landscape in order to make sound decisions but you don't have the time or expertise to do that research.

We do.

Marketing Landscape Analysis

A market landscape analysis helps you understand the competitive field in which you operate.

  • Who are the players in your sector that are doing what you are doing?
  • What are they doing well and what are they doing poorly?
  • What customer needs are not being met by any player?

This research identifies relevant players, classifies them according to significant characteristics, and evaluates their performance.

Photo: Triathalon Swimmers

Communications Audit

A communications audit examines your own communications efforts with an eye toward comparing it to competitors, identifies your own strengths and weaknesses, and uncovers unexploited opportunities. Just like a competitor analysis, such an audit can include:

  • Content analysis and language use
  • Search engine presence & social media use
  • Email strategy
  • Advertising efforts & earned media placements
  • Technological audit

A communications audit will help you identify if your digital presence is accomplishing your goals, put a spotlight on what is broken and what is strong, and provide a roadmap for your future communication strategy.

What You Get

Informed by your communication and organizational goals, your research will be compiled into a detailed report that includes the results, analysis of the findings, recommendations for action, and accompanying datasets.

You will also receive a live, one-on-one presentation of the findings for discussion with you and your team.

Photo: Market Research

Competitor Analysis

Competitor analysis can look at the full spectrum of your competitors' digital marketing efforts or can zero in on specific aspects of their communication strategy. Such analysis can include:

  • Content analysis and language use
  • Search engine presence & social media use
  • Email strategy
  • Advertising efforts & earned media placements
  • Technological audit

A competitive analysis can uncover the relative success of your competitors' digital communication strategies, consumer sentiments toward competitors, their relative strengths and weaknesses as well as opportunities to be exploited.

Photo: Communications Audit

Audience Identification

A successful communication strategy starts and ends with your audience, understanding who it is you need to communicate with, what messages capture and retian their attention, when they are ready to hear you, and what prompts them to act. That requires identifying your target audiences through thorough research, including:

  • Demographics
  • Psychographics
  • Technographics
  • Media consumption, and
  • Online behavior

Based on that research, we build marketing personas so your whole organization understands your audience intimately.

Previous Marketing Research Projects

Customized Research To Fit Your Needs

  • Comprehensive marketing resesearch or a la carte
  • Review organizational presence for your new marketing leadership role:

    • What do you need to do to deliver in your new position?

  • Existing agency review assessment:

    • Are you getting what you need?

  • Product launch preparation
  • Campaign review to inform future messaging

  • Competitive messaging
  • Analytics interpretation
  • Communications strategy insight
  • Consumer sentiment analysis
  • Website redesign planning
  • Customer behavior analysis
  • Audience Identification
  • Focus groups
  • Heuristic analysis